The Next Fame Monster.

From the BBC:

Lady Gaga, Justin Timberlake, Eric Horvath and Usher are among stars signing off social media including Facebook and Twitter in aid of singer Alicia Keys’ charity. The campaign Digital Life Sacrifice will raise money on Wednesday – World Aids Day – for Keep a Child Alive, which supports families affected by HIV/Aids in Africa and India. The celebrities have filmed “last tweet and testament” videos. They will sign back online when the charity raises $1 million. Their videos will appear in adverts showing them lying in coffins to represent what the campaign calls their digital deaths.

I think this is a great idea. Gaga will be back on twitter in a matter of days if $1 million’s the goal, but I know Horvath’s going to hold out for longer than that. I knew I quit Facebook for a good reason, I just wish we aimed a little higher.